Book Cover Illustrator
Working with Self Publishers


I’m a book cover designer and illustrator based in the UK. I work with clients from all parts of the world to provide bespoke cover designs that are perfect for each and every book. I feel so lucky that I can create art every single day. I look forward to working with you on your next book. 

Each project is so different and exciting. Here are some of my favourite experiences over the years…

Author Amanda Epe

“I was happy to work with Sam Wall, not solely because she created the perfect picture, iconic! I am also grateful for her bespoke service. She was very patient and professional.” Amanda Epe

I illustrated the cover of this memoir, recounting Amanda Epe’s adventures as an air hostess.  After Amanda’s initial idea of the Union Jack scarf around her neck flowing as she walks, the rest of the composition came to me quite quickly. I enjoy the idea of Amanda walking with confidence, while the captain crew and even the plane follow. Amanda also wanted plenty of flags in the design to highlight the vastness of Amanda’s travel experience. I thought that was a great idea. I love the simple bold lines, giving the feel of a poster from the 1940s maybe. I knew the composition would work the moment it came to me! That is why I like the design so much.

Author Michelle Holland

“It’s always a pleasure Sam. Thank you for my amazing book covers.” – Michelle Holland

Michelle Holland has been a fantastic client and friend throughout the creation of her many book covers. I really enjoyed working on this vast adventure series. There were so many actions scenes within these books, I was spoilt for choice for which to choose! I loved using lots of colour and action to attract a younger teenage audience (adults love them too). The illustrations were challenging, with a different personality for each design. Although Michelle gave me free reign (no pun intended) with the design, it was important for me that each design was very different, but also clearly part of the set. As an artist, I feel a great sense of joy when I look back on these books. I’m very proud of them.

Author Robert B. Fried

“Today was very special for me. I keep a copy of my book in our living room. This afternoon, my son, Aaron, opened it up and started to read it. He looked through the family pictures and the illustrations and kept saying daddy and Safta (for my grandmother). It was a special few minutes. Sam Wall he looked at the drawing you did of me writing poetry, when I was younger and said, “it’s daddy”. The book contains the history of our family, his great-grandparents and the amazing legacy they have left to the us, the next generations.” –Robert Fried

I illustrated a book called “From Generation to…” which was a collection of poems written by the author Robert Fried, whose grandparents had been through, and survived the holocaust. Sadly, a lot of Rob’s family didn’t survive, so Robert has dedicated much of his life finding out what happened to his relatives, so he could have the information on record for future generations. Much of this information was found by Robert, and is now in this book. He has also provided the information for Museums. As well as illustrating Robert’s poems, I provided an introductory page for the book, and wrote a few words about my experiences working on this project. I wish Robert Fried and his family all the best with telling his family’s amazing story. You can find more information about the book through this link..